Portfolio

Some examples of recent Hogtown Consulting projects.

Luminato 2008 Interactivity for Light Play Installation

Project Summary: Interactive light show to run on a giant canopy of LED lit balloons installed above the Yonge-Dundas square for the Luminato Festival 2008. Coproduced with Gabe Sawhney and David MacAllum.

Description: Interactivity for the balloon installation made up of 250 4-6 foot balloons strung above the square from a spider's web of cables. Each balloon lit from inside by an array of red, green and blue LEDs (for infinite colour mixing possibility). The physical installation is the work of KPMB architects and we provided design and creation of a series of lighting effects and the system to trigger them based on sounds picked up from the square below.

TXTris - interactive SMS wall

Project Summary: A Media Lab Toronto coproduction, the TXTris wall is a interactive SMS message installation that is 'aware' of obstacles placed in front of the projection. See it in action at Media Lab Toronto.

Process: The software application was written from scratch (in Processing, by me) and was displayed as a wall sized projection with a 6-foot DIY cityscape placed in front of the screen.

Outcome: TXTris was installed at the Toronto CaseCamp6 event to showcase interactive media. The wall got a lot of use during the evening and the combination of low (carboard city) and high tech (SMS text message projection) seemed to strike a chord with people.

Ontario provincial election visualisation

Project Summary: A personal project to create an interactive view of election results. See it in action, it's tough to explain but easy to use.

Process: Developed using the Processing open source development system.

Banff World Television Festival website refit

Project Summary: BWTF, a major international conference on TV production, needed the previous year's website updated with new content and a new design concept, all to be launched in a very tight timeline.

Client Objectives: To have the site updated and ready to launch to coincide with an important promotional event, just weeks away.

Process: Hogtown Consulting collaborated with the client's marketing and technical teams to refit the previous year's website to meet the pressing requirements for a relaunch to promote the 2007 event.

Outcome: Met all client requirements within the demanding timeline and on budget.

Eye Weekly website re-launch

Project Summary: Eye Weekly, Canada's largest urban weekly newspaper commisioned a complete re-design of their website.

Client Objectives: To modernise the look-and-feel of the website while providing a foundation to build in additional functionality. Improving on an already significant online presence, with hundreds of thousands of people visiting to the website each month.

Process: Hogtown Consulting worked closely with the Eye Weekly management team and Visible Media who created the design for the site. Hogtown Consulting managed and completed all developmnent for the new site, including transfer of 10,000+ archive stories, development of web standards based page templates, implementing site analytics, managing hosting and operations workflow for the new site.

Outcome: Unique visitors and pageviews to the site have increased significantly post re-launch of the site, increasing brand awareness and advertising revenue as hoped.

Kijiji

Project Summary: Kijiji Canada, a free online classified project of eBay Canada, needed to quickly customise part of a standard, centrally managed online search system in order to achieve specific marketing goals.

Client Objectives: To provide task specific 'landing pages' to increase the use of the system by people arriving through Google AdSense links.

Process: Developed a simple, task-focused search results page withing the Kijiji design standards using the API (Application Programming Interface) to Kijiji central systems.

Outcome: Delivered an effective solution to the client's needs within tight timelines required.

Toronto Fringe Festival

Project Summary: Eye Weekly, as a sponsor of the Fringe Festival, needed a system to allow online reviews of all 100+ Fringe shows in alsmost realtime.

Client Objectives: Provide comprehensive and speedy online coverage of the Fringe Festival and allow participation by the general public in reviewing shows to increase the value of the resource.

Process: Re-purposed the Wordpress blogging platform to meet all of the client requirements and design criteria.

Outcome: Delivered a micro-site that allowed public participation with editorial staff management. The Fringe resource generated far more traffic and interest than anticipated, and was designed and built in under two weeks.

Ophthalmology survey

Project Summary: A custom built online survey for a medical skills research project.

Client Objectives: To collect detailed and accurate data on a particular medical skillset, while keeping costs and manual effort to a minimum.

Process: Hogtown Consulting produced a custom built database driven survey tool, to collect and collate results from multiple participants.

Outcome: Succesful delivery of a survey system that exceeded the client's expectations.

Photo by Dabe Murphy used in accordance with terms of Creative Commons licence.

Your project here?

If you have a web ore new media project in mind please feel free to contact me for a chat. Patrick Dinnen, 416-476-3788 pdinnen@hogtownconsulting.com.